Aol. Perfuming the pig or moving the needle?
Great brands are built by igniting big ideas, creating dynamic leadership, supporting the right talent and encouraging the culture.
Posted at 10:18 pm on December 3, 2009 | leave a comment | Filed Under: 1 | Tagged: Aol, brand building, paint job, perfuming the pig | read on
Substance versus Symbolism
Brand is not marketing: It’s about who you are.
Posted at 2:27 pm on November 6, 2009 | 1 comment | Filed Under: 1 | Tagged: B2B Brands, Dean Crutchfield, Future of brands, How to build a B2B brand, John Maynard Keynes, What is a brand | read on
